SPEAKER_00: People are excited about what AI will do for them. At IBM, we're excited about what AI will do for business. Your business. Introducing Watson X, a platform designed to multiply output by training AI with your data. When you Watson X your business, you can build AI to help coders code faster, customer service respond quicker, and employees handle repetitive tasks in less time. Let's create AI that transforms business with Watson X. Learn more at ibm.com slash Watson X. IBM. Let's create.
SPEAKER_03: From Pushkin Industries and Ruby Studio at iHeartMedia, Incubation is a new show about humanity's struggle against the world's tiniest villains, viruses. I'm Jacob Goldstein, and on this show, you'll hear how viruses attack us, how we fight back, and what we've learned in the course of those fights. Listen to Incubation on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
SPEAKER_04: Malcolm Gladwell here. Let's re-examine employee benefits. With the Hartford Insurance Group Benefits Insurance, you'll get it right the first time. Keep your business competitive by looking out for your employees' needs with quality benefits from the Hartford. The Hartford Group Benefits team makes managing benefits and absences a breeze while providing your employees with a streamlined world-class customer experience that treats them like people, not policies. Keep your workforce moving forward with group benefits from the Hartford. The Bucks got you back. Learn more at theheartford.com slash benefits.
SPEAKER_04: Pushkin.
SPEAKER_04: You ready? I'm walking down the streets of a small town in upstate New York with a five-year-old boy who is all the typical five-year-old boy's enthusiasm for things with wheels. He's wearing a blindfold. We stop. I turn him around to face the street in front of a shiny, elegant, sleek SUV. What you're gonna see is something that almost no one in America has seen. This is brand new. Okay, take my arm. Lift off your blindfold. Let me just say he was a little bit shy and a little overwhelmed. He's blindfolded by some random guy who's friends with his parents. So he looks up and there's a pause as he contemplates the apparition in front of his eyes. What do you think? I like it. The look on his face did not just say, I like it. It said, holy Toledo. No, no, holy Detroit. What is this? Now I know what you're thinking. What's going on here? Well, to answer that, we need to go back in time. Not long ago, we got a call at Pushkin headquarters from Cadillac. They knew that we take cars very seriously here. In fact, I think they knew that the car I drive to work every morning is a Cadillac. I tricked out 2021 Cadillac CT5V, a monster. So they say, have you heard of the all electric Cadillac Lyric? Oh, I had. My friend Dan, the most serious gearhead I know had driven one in Detroit and texted me immediately. This thing is the best car Cadillac ever made. My friend Eddie, second most serious gearhead I know, spotted one in his neighbor's driveway and said, it looks like the Barcelona chair of cars. I have no idea what that means. Anyway, Cadillac says, would you like to borrow a Lyric for a few days? We gave their request a great deal of thought, held a dozen meetings to discuss, made a spreadsheet to evaluate the pros and cons. No, are you kidding me? We said, bring it now.
SPEAKER_04: I'm Malcolm Gladwell, and you're listening to the first of two very special episodes for Revisionist History listeners. Come along on an all electric road trip with me and a few friends. So the Lyric shows up at Pushkin HQ. And let's just say we have plans for the next few days. Road tests, but not boring road tests. My kind of road tests, the things that matter to me. How much can I fit in this thing? Is it fast enough? Is it better than what I have in the garage already? And first and foremost, will it impress my friends? We started with a five-year-old down the street. Then we parked and waited for the general public to weigh in which they did, like flies on honey. First up, a dude in an Escalade literally stops in the middle of the street.
SPEAKER_01: Yeah, that's sharp. Oh, look at that.
SPEAKER_03: Right out from the factory. Look at that thing. Man, I guess I'm not even looking to it now.
SPEAKER_03: So I'm gonna work about it a little bit,
SPEAKER_05: but that's beautiful.
SPEAKER_04: All right, all right, enough. We realized we had to drive it for ourselves. We piled in. First thoughts, it is SUV presence, but drives like a car, an electric car. Which means that insanely smooth, uninterrupted, instantaneous acceleration and all in a kind of hushed splendor powered by GM's brand new Altium battery system. We called our contact back at Cadillac, Melissa Grady, Cadillac's chief marketing officer, put her on speaker. Wait, we're gonna drive down the block because I want you to explain the sound. This thing is so insanely quiet. So there's like this kind of quiet hum.
SPEAKER_04: Yes. I'm referring to this sound. What am I? Yes. Tell me about what I'm hearing. The future. What you are hearing. You were trained to say that. You know. Oh, yes she was. It's actually the sound the sun emits as recorded by NASA. I'm not making that up. So what that noise is, is, you know,
SPEAKER_02: with an EV there really isn't a lot of audible sound. And so we put that sound in so that pedestrians and others can hear that the vehicle is approaching. Yeah. It's like the noise machine I use for my baby.
SPEAKER_04: It's like this calming. Next I got fixated on the dash. So just so to describe for, so I'm looking at this, we've got this console, this screen that's on the screen. The screen that stretches from the driver's side all the way almost to the edge of the passenger. It's like a long, how long is this? It's like a, do you know how long the screen looks like? It's like over two feet long. It is 33 inches. 33 inches. So everything is, I'm driving, everything is in front of me. And then I have, we just opened the map function. Oh my God. That's fantastic. And then we've got the rear view mirror is a continuous HD camera. So in case you're keeping count, test number one, the five-year-old boy test passed. Test number two, the eyeball first impression test passed. But now for the hardest test of all, we returned to Pushkin HQ and pick up my friend Michael, who for the past three and a half years has been the devoted owner of an electric vehicle made by a company whose name will not pass our lips. Michael.
SPEAKER_05: What am I getting myself into?
SPEAKER_04: We're coming for you. You need to come downstairs and then we're gonna put a blindfold on you and go for a little ride. The same blindfold we used for the kid.
SPEAKER_05: Is this gonna end our 35-year friendship?
SPEAKER_04: It is absolutely not. This is gonna be an educational and enjoyable experience for you. Michael is a skeptical, receptive, hard-bitten professional journalist, a man of the world. And he loves his current EV. He's an evangelist for the brand. And we told him nothing, except that we've got something very new parked out front that he's never been in before. We put him in the passenger seat. Let me remind you, he's blindfolded. We want him to hear and feel the lyric without his judgmental vision getting in the way. He starts running his hands over the dash, the door, everything around him. All right, how does that seat feel, Michael?
SPEAKER_05: It's very luxurious. I hate to... This can't be a...
SPEAKER_04: ****. Now, we weren't trying to rag on the competition. I mean, I've driven to Michael's car. It's a fine bit of engineering. Lots of great software, pioneer in the field, blah, blah, blah, but it's an appliance. And now his sense is heightened. Michael sits and touches and feels and realizes, Dorothy, you're not in an appliance anymore. Okay, now, Michael, I want you to remove your blindfold. Really? Yeah. I want you to observe the interior.
SPEAKER_05: Wow. Sleek.
SPEAKER_05: Yeah. Yeah, this is very nice. It's very different than mine. My concern is you're gonna go back,
SPEAKER_04: you're gonna get in your car, see what I mean?
SPEAKER_05: And just drive into a leak? Just be so despondent that I'm gonna be like... You're gonna be like, what did I, oh, you're gonna be like,
SPEAKER_04: I can't do it, I can't go back. You can't go back, Michael. Don't do it. Don't go back. Next time on our special series, made in collaboration with Cadillac, more road tests, compare with the German classic and with Cadillacs of yore, a little bit of a road race and babies. No crying, Speedy. Oh, Speedy. She's like, no, people. 2023 Lyric Orders are full. Go to cadillac.com and complete a pre-order from model year 24 to be among the first to order model year 24 when available. This episode was produced by Jacob Smith and Joey Fishground. Our editor is Julia Barton, engineering by Nina Lawrence and mastering by Sarah Breguet. Special thanks to Melissa Grady at Cadillac and Carly Magliori. I'm Malcolm Grabel. Welcome back. Malcolm Grabel here. Let's re-examine employee benefits. With the Hartford Insurance Grouperr Themafits Insurance, you'll get it right the first time. Keep your business competitive by looking out for your employee's needs with quality benefits from the Hartford. The Hartford Grouperr Themafits Team makes managing benefits and absences a breeze while providing your employees with a streamlined, world-class customer experience that treats them like people, not policies. Keep your workforce moving forward with group benefits from The Hartford. The Bucks got your back. Learn more at theheartford.com slash benefits.
SPEAKER_06: Hey hair enthusiasts! Picture this, perfect curls at the push of a button. It's the new Infinity Pro by Conair Curl Secret Ceramic Auto Curler. This tool makes styling effortless, delivering perfect, long-lasting curls every single time. Choose from three preset curl types and directions for your desired look and five temperature options for all hair types. And don't worry about tangles. Our anti-tangle tech and ceramic barrel keep hair smooth and protected. Hair goes in, curl comes out, just like magic. Get effortless curls with the new Curl Secret by Conair, exclusively at Ulta. Do you hear it? The clock is ticking. It's time for the new season
SPEAKER_01: of 60 Minutes. The CBS News Sunday Night tradition is back for its 56th season with all new big name interviews, hard-hitting investigations, and epic adventures. No place, no one, no story is off limits. And you'll always learn something new. It's time for 60 Minutes. New episode airs Sunday, September 24th on CBS and streaming on Paramount+.
