Women of Sound: Victoria Hernández
March 14, 2024
Episode Summary
The episode titled "Women of Sound: Victoria Hernández" from the Womanica podcast, hosted by Jenny Kaplan, delves into the life and legacy of Victoria Hernández, a pivotal figure in the development of Latin music in New York City. Born in 1897 in Aguadilla, Puerto Rico, Victoria, along with her family, migrated to New York after World War I. Coming from a musically inclined family, she was proficient in playing the violin, cello, and piano. In 1927, leveraging her savings from working as a seamstress and embroidery teacher, Victoria opened Almacenes Hernandez, possibly the first Puerto Rican-owned music store in New York City, located in East Harlem.
The store not only sold musical instruments and records but also offered music lessons, some of its students eventually becoming internationally recognized Latin music stars. This venture provided financial support for her family and allowed her brother Rafael, who would become one of the most renowned Latin American composers, to focus on his music. Victoria's entrepreneurial spirit didn't stop there; she founded one of the first Puerto Rican record labels, Hispano, which produced records for many artists, including Rafael's hit song, "Pura Flama." Despite the label's success, it was short-lived due to the Great Depression.
Victoria's influence extended beyond her business ventures. She was known as "La Madrina" or the Godmother, for her role in connecting Puerto Rican musicians with record labels and other opportunities in the music industry. She managed her brother's music group, Quarteto Victoria, named in her honor, and was instrumental in their success. However, not all musicians were pleased with her taking a cut of their salaries, leading to some dissatisfaction.
In 1939, Victoria and Rafael sold the Hernandez Music Store, and two years later, Victoria opened another store in the Bronx, Casa Hernandez, which catered to the largest Puerto Rican community in the city at that time. The store continued to be a cultural hub, selling records, instruments, and even dresses, and offering music lessons. After Rafael's death in 1965, Victoria's interest in running the store waned, and she sold it in 1969 to the Amadeo family, who renamed it Casa Amadeo. It remains the oldest Latin music store in New York City and is listed on the National Register of Historic Places.
Victoria Hernández's legacy is a testament to her pioneering role in promoting Latin music and supporting the Puerto Rican community in New York. She returned to Puerto Rico later in life and passed away in 1998, leaving behind a rich cultural heritage that continues to influence the Latin music scene.